PPC Advertising: is it right to get involved into Google Adwords advertising for my business?
PPC Advertising (Pay Per Click Advertising)
Answering the question of “is it right to get involved into Google Adwords advertising” for my brand’s online strategy or should i choose another PPC Advertising tool?
Well… our advice depends on which are your brand’s goals. You have to clearly settle in your mind before picking up the right media ad platform, what are you offering to your potential customers in terms of products or service.
Is it a footwear brand or a local seafood restaurant?
Taking into account the first case of an e-commerce footwear brand we can clearly say that yes, it is more suitable to use a PPC advertising tool to achieve maximum visibility, increase leads and sales and find new customers for your business. On the other hand, to promote a local restaurant it would be wiser to choose other media platforms such as paid social platforms like Facebook & Instagram which are more visual friendly in terms of targeting your audience.
Google AdWords, the world’s largest and most popular PPC Advertising platform has become a synonymous of “paid search” overcoming direct competitors such as Bing ads platform by Microsoft Corporation.
How Google Adwords work?
As we mentioned above it is a paid search platform focusing on the targeting of keywords and the use of text-based advertisements. Advertisers are bidding specific keywords and phrase terms hoping that afterwards will see their ads being displayed alongside search results for these queries. Each time a user clicks on the ad, the advertiser is charged a specific amount of money hence the name of “pay per click advertising”.
The pros of using Google Adwords!
- The data you receive is 100% measurable and trackable
- Performs well with other marketing channels
- Is contains fully automated machine learning solutions
- The advertiser is charged each time a user clicks on the ad
- It is a cost efficient channel through smart bidding strategies
Let the machine do it for you!
As many other online platforms in paid advertising, Google Adwords has the potential to learn from the data receiving from Google users and maximize the overall campaign performance. Is this possible? For Real?
Through AI – Machine learning, Google Adwords understands your customers behaviour, analysing each aspect of them such as buying behaviour, demographics, interests and geo data metrics. Then, the advanced algorithm that Google Adwords uses for PPC Advertising, will do the process for you by setting rules to be followed in order to bring the best possible results for your campaigns in terms of conversions – leads – clicks and other important KPI’s.
We can help you get started today with PPC Advertising and have your adverts showing in no time at all.
If you need advice about how you can drive more business through PPC, get in touch with Vitamin Media.
Our in-house experts are trained and ready to help you achieve your goals.
Cheers!