The brief
The construction materials sector is a very competitive one, both in terms of quality and advertising. Every time a company attempts to present itself should stay away from the frenzy of its competitors and the expected promotion solutions. All it takes is consistency and proper planning. All it needs is a design approach as a conceptual umbrella for all its subsectors and categories, with the ability to expand its applications.
The concept
Domos’ basic selling tools are its 3 main product catalogs: the Weber catalog (Weber is a building maintenance, repair, and energy upgrading products company), and the Domos catalogs of dry building and insulation products. The references to the nature of the materials and the corporate colors (blue, yellow and gray) serve as both identification and distinction elements, and they mark the individual categories, wherever and whenever required.
