THE BRIEF
Saint-Gobain Hellas is a company of the French Saint-Gobain Group, a global leader in the building and construction materials and systems. It is a company with a high level of know-how and experience, innovating constantly and offering “advanced” solutions in the construction industry. The company’s business goals and purpose that determines all its actions and initiatives is to “Make the World, a Better Home”. In this context, the company asked for a radio plan which would be a basic projection of the company’s prestige, differentiating it from the competition.
