The brief
When it comes to private label packaging design, most of the time the margin for creativity is narrow. Unless we are talking about one of the country’s leading retailers. Masoutis is a household name that is present in the national market for almost half a century. Its private-label series covers almost every aspect of everyday life, from detergents to food. So, could we be familiar and original at the same time?
The concept
Some say that simplicity is the ultimate sophistication. To be frank, we cannot argue with that. This is why we maintain it as a creative pillar whenever possible. The project that initiated our cooperation with Masoutis SA was the brand’s main pasta line -a product with intense competition on the shelf. By keeping the brand lines and colors plain, yet distinct, we presented an appealing, up-to-date packaging design series.
