{"id":846,"date":"2025-01-18T13:21:42","date_gmt":"2025-01-18T11:21:42","guid":{"rendered":"https:\/\/vitamin.softwebpages.eu\/?p=846"},"modified":"2025-01-27T14:50:12","modified_gmt":"2025-01-27T12:50:12","slug":"marmaridis-digital-campaigns-tvcs","status":"publish","type":"post","link":"https:\/\/vitaminmedia.gr\/en\/projects\/design\/marmaridis-digital-campaigns-tvcs\/","title":{"rendered":"Marmaridis"},"content":{"rendered":"

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Marmaridis Digital Campaigns + TVCs<\/h2><\/div>

The brief<\/h3><\/div>

One of the leading furniture brands, with a hard-selling approach -especially during the recession years- was looking for a more emotional, contemporary approach regarding the key visuals and the company\u2019s TV spots. Even though the price is still its USP, the need for a series of lifestyle messages was part of the client\u2019s brief.<\/p>\n<\/div>

The concept<\/h3><\/div>

First of all, we maintained the brand\u2019s color palette -one of the elements that helped its establishment in terms of communication. Then, we created a series of messages focusing on the human\/emotional element of the story -as the process of choosing furniture is, of course, a matter of budget, but it\u2019s a crucial element of everyday life. Simplicity -in forms and typography- complement a simple, yet witty and sentimental tagline.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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