![](\"https:\/\/www.vitaminmedia.gr\/wp-content\/uploads\/2025\/01\/Logos-for-newsite-vitaminmedia_TGI-Fridays-1.png\" "\\"Logos-for-newsite-vitaminmedia_TGI-Fridays-1\\"")
<\/span><\/div><\/div><\/div>TGI Fridays \u2013 Digital & PR Campaign<\/h2><\/div>The brief<\/h3><\/div>The initial brief wants TGI Fridays\u2122 to request that we communicate the menu with the 4 signature cocktails they prepared for the Carnival season through a digital campaign. An unforgettable experience for anyone who loves TGI Fridays\u2122, in a fun and informative way. The goal of this campaign is to attract a new audience that is connected to and loves the 80s, but has not yet become a fan of TGI Fridays\u2122. In other words, we aim to increase the number of customers at physical stores during this specific period compared to previous years, as well as to seek brand awareness.<\/p>\n<\/div>
The concept<\/h3><\/div>We focused on digital content and Sponsored Ads for the \u201c80\u2019s Throwback Cocktails\u201d campaign, creating an Instagram Contest with the \u201cAdd Yours\u201d feature that allowed users to respond to other users\u2019 stories by sharing photos related to the 80s. The campaign was accompanied by themed events that took place in stores in Athens and Thessaloniki, featuring the famous group Cult Battles, known for organizing the biggest 80s & 90s-themed parties in Europe.<\/p>\n
The most epic action of the campaign is definitely the retro game that took center stage in the stores: the Rubik\u2019s Cube. It provided customers with the opportunity to play, and the winners were rewarded with free cocktails from the 80\u2019s Throwback Cocktails menu.<\/p>\n
The campaign concluded with native advertising and was published on online media platforms, further promoting the themed events and generating interest from thousands of readers for everyone\u2019s favorite decade.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
The brief<\/h3><\/div>The initial brief wants TGI Fridays\u2122 to request that we communicate the menu with the 4 signature cocktails they prepared for the Carnival season through a digital campaign. An unforgettable experience for anyone who loves TGI Fridays\u2122, in a fun and informative way. The goal of this campaign is to attract a new audience that is connected to and loves the 80s, but has not yet become a fan of TGI Fridays\u2122. In other words, we aim to increase the number of customers at physical stores during this specific period compared to previous years, as well as to seek brand awareness.<\/p>\n<\/div>
The concept<\/h3><\/div>We focused on digital content and Sponsored Ads for the \u201c80\u2019s Throwback Cocktails\u201d campaign, creating an Instagram Contest with the \u201cAdd Yours\u201d feature that allowed users to respond to other users\u2019 stories by sharing photos related to the 80s. The campaign was accompanied by themed events that took place in stores in Athens and Thessaloniki, featuring the famous group Cult Battles, known for organizing the biggest 80s & 90s-themed parties in Europe.<\/p>\n
The most epic action of the campaign is definitely the retro game that took center stage in the stores: the Rubik\u2019s Cube. It provided customers with the opportunity to play, and the winners were rewarded with free cocktails from the 80\u2019s Throwback Cocktails menu.<\/p>\n
The campaign concluded with native advertising and was published on online media platforms, further promoting the themed events and generating interest from thousands of readers for everyone\u2019s favorite decade.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
The initial brief wants TGI Fridays\u2122 to request that we communicate the menu with the 4 signature cocktails they prepared for the Carnival season through a digital campaign. An unforgettable experience for anyone who loves TGI Fridays\u2122, in a fun and informative way. The goal of this campaign is to attract a new audience that is connected to and loves the 80s, but has not yet become a fan of TGI Fridays\u2122. In other words, we aim to increase the number of customers at physical stores during this specific period compared to previous years, as well as to seek brand awareness.<\/p>\n<\/div>
The concept<\/h3><\/div>We focused on digital content and Sponsored Ads for the \u201c80\u2019s Throwback Cocktails\u201d campaign, creating an Instagram Contest with the \u201cAdd Yours\u201d feature that allowed users to respond to other users\u2019 stories by sharing photos related to the 80s. The campaign was accompanied by themed events that took place in stores in Athens and Thessaloniki, featuring the famous group Cult Battles, known for organizing the biggest 80s & 90s-themed parties in Europe.<\/p>\n
The most epic action of the campaign is definitely the retro game that took center stage in the stores: the Rubik\u2019s Cube. It provided customers with the opportunity to play, and the winners were rewarded with free cocktails from the 80\u2019s Throwback Cocktails menu.<\/p>\n
The campaign concluded with native advertising and was published on online media platforms, further promoting the themed events and generating interest from thousands of readers for everyone\u2019s favorite decade.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
We focused on digital content and Sponsored Ads for the \u201c80\u2019s Throwback Cocktails\u201d campaign, creating an Instagram Contest with the \u201cAdd Yours\u201d feature that allowed users to respond to other users\u2019 stories by sharing photos related to the 80s. The campaign was accompanied by themed events that took place in stores in Athens and Thessaloniki, featuring the famous group Cult Battles, known for organizing the biggest 80s & 90s-themed parties in Europe.<\/p>\n
The most epic action of the campaign is definitely the retro game that took center stage in the stores: the Rubik\u2019s Cube. It provided customers with the opportunity to play, and the winners were rewarded with free cocktails from the 80\u2019s Throwback Cocktails menu.<\/p>\n
The campaign concluded with native advertising and was published on online media platforms, further promoting the themed events and generating interest from thousands of readers for everyone\u2019s favorite decade.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
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